Proudly independent bookstore

• Services:
  Identity, Branding, Print, Copywriting, Wayfinding, Photography
• Client:
  The Vermont Book Shop

This brick and mortar shop is a vibrant fixture in the community, and has been for over 60 years. Rather telling about the chutzpah of the current owner and the ones before her.

Our work started with a rebranding that had us finding the balance of new energy and well-respected tradition. We’ve been creating designs for the Book Shop ever since, including from collateral, marketing, signs and a store loyalty campaign. The landmark setting in downtown Middlebury plays a big role in our strategy, positioning and design approach. Because in this neck of the woods local comes first. And independence is a way of life.