Instructional outreach campaign
Vermont WIC is midstream in implementing a state-wide conversion to electronics benefits. It’s a dramatic change for families, staff and administration.
With WIC membership families receive many benefits that foster a healthy family, and the food package is one of the most treasured. The shift to EBT brings a new way of receiving benefits as well as a vastly expanded range of approved foods. With narration, drawing, and fun props we explain the in and outs of shopping in grocery stores with the new WIC card.
Our outreach and design communication work on the EBT project has also included messaging, content development, print and publication design, marketing materials, illustration, and environmental graphics.