Proudly independent bookstore

  • Contributions:
    Identity, Branding, Print, Copywriting, Wayfinding, Photography
  • Client:
    The Vermont Book Shop

This brick and mortar shop is a vibrant fixture in the community, and has been for over 60 years. Rather telling about the chutzpah of the current owner and the ones before her.

Our work started with a rebranding that had us finding the balance of new energy and well-respected tradition. We’ve been creating designs for the Book Shop ever since, including from collateral, marketing, signs and a store loyalty campaign. The landmark setting in downtown Middlebury plays a big role in our strategy, positioning and design approach. Because in this neck of the woods local comes first. And independence is a way of life.

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